Norwich's Premier Cycling Outfitter



Free service for life

With any new bicycle purchase made through the store we will offer free service for the life of the bike. We will perform all the tune ups and routine maintenance needed to keep your bike functioning at peak condition. This plan does not cover the cost of parts or extensive repairs due to damage done by the rider. We recommend our customers bring the bike by after the first month of ownership for the initial break in tune up and then at least once a year for a routine tune up. As with our paid service work we promise a maximum of a 48 hour turn around time.

30 Days to like the bike

In today’s bicycle market there are thousands of models to chose from each offering a numerous sizes and colors. With all these choices buying a new bike can be overwhelming. To help relieve the stress of purchasing a new ride, we offer and unconditional exchange policy on all new bikes. If you don’t like you new bike for any reason it can be exchanged for full purchase price towards a different bike.

Kids Trade in program

Within the first two years of ownership, if your child outgrows the bike it can be traded in for half of purchase price towards the next sized bike. The used kids bikes we collect are cleaned up and donated at the end of the year.